What's in a Name?

Mirus (Meer-us) is a Latin word for “wonderful,” “astonishing,” "extraordinary." When thinking of a name for my marketing and promotions business, I wanted something unique that would embody what I wanted to represent. "Extraordinary" service, professionalism, people, and results.

I can imagine naming a business is a lot like naming a baby, or even a pet! (Even though my cat's birth name has changed about 6 times in the past 14 years, and she still only comes to me when she feels like it...). The name you choose is going to be with your little one for the rest of his/her life. Their name must embody their personality, looks, and style. I remember growing up, I always wanted to be named Victoria. I thought it was so regal and distinguished. Now that I am a grown woman, Julie is a much better fit for the woman I have become—fun loving, friendly, and determined.

Similarly, when naming a business, you want to choose something that best suits your personality, your goals, and your brand that will best symbolize what you are trying to sell or provide to the public. The business name will last for the life of the business. It will come to signify everything you stand for and want to exude in your day-to-day interactions with your customers and the public. Your business name is your brand—it will be used in your logo, your website, your business cards, your social media sites, etc.!

So, what’s in a name? Essentially, it is however you want to represent yourself and your brand. Whether you decide to use your personal name or something else, take the time to do the research and find what best suits you and that for which you want to stand.